Articles from Sentient Jet

Sentient Jet, leading private aviation company and inventor of the jet card, proudly returns for its ninth consecutive year as the preferred private aviation partner of the 151st running of the Kentucky Derby®. As a strong supporter of the thoroughbred racing community, Sentient Jet continues to deepen its presence at one of the world’s most iconic sporting events, delivering experiences and access to its Card Owners. Sentient Jet will also sponsor the $600,000 Twin Spires Turf Race, a premier event on Oaks Day.

Reinforced by a passionate belief that the choices made today will help to shape the future of travel, Sentient Jet, the inventor of the jet card category, has made significant strides through its dedicated sustainability initiative, launched in 2021. Now in its fifth year, the company has remained committed to reducing its environmental impact through meaningful, measurable action. With an industry-leading offset rate of 300%, every Sentient Jet flight is fully emissions-neutral, reinforcing the company’s dedication to creating a more responsible future for private aviation. This year, Sentient Jet is proud to report a milestone of over 1.6 million metric tons of CO₂ offset at no additional cost to Card Owners since the program’s inception, which is equivalent to:

Sentient Jet, the world's leading jet card company and inventor of the jet card category, announces its 2025 Exclusive Benefits Guide, a curated collection of premium experiences and exclusive partnerships for Card Owners. In its 12th edition, the Exclusive Benefits Guide includes 10 new luxury hospitality, experience, and retail partners that have been thoughtfully selected to support the brand’s core tenets of service, safety, sustainability and innovation and tailored to its Card Owners’ passions and preferences.

Leading private aviation company and inventor of the jet card category, Sentient Jet proudly concludes its 25th anniversary year with the launch of its limited edition 25th Anniversary Jet Card and its enhanced 2024-2025 Referral and Rewards Program. Both initiatives are designed to celebrate loyal Card Owners who have contributed to the growth of the Sentient Jet community of discerning travelers over the past 25 years.

Sentient Jet, a leading private aviation company and inventor of the jet card category announced a multi-year agreement with NBC Sports as the official private jet partner of the American Century Championship, the annual celebrity golf tournament at Lake Tahoe, July 10-14, 2024. As part of its collaboration, Sentient Jet will provide tournament players and exclusive participants from around the country with premium, customized access to private jet travel to and from Lake Tahoe. The announcement comes as part of a series of major initiatives Sentient Jet has announced this year to celebrate its 25th anniversary.

Leading private aviation company Sentient Jet announces its partnership with Rob “Gronk" Gronkowski as an official brand ambassador. He has been a strong supporter of Sentient Jet for the past six years, and with this ambassadorship will co-host Card Owner events in late 2024 and share his experiences on social media.

Sentient Jet, leading private aviation company and inventor of the jet card continues its support of the thoroughbred racing community as the preferred private aviation partner of the Kentucky Derby® and Churchill Downs®. This year, the company celebrates its 25th anniversary and its 8th year partnering with The Kentucky Derby.

Leading private aviation company Sentient Jet marks its 25th anniversary of the founding of the company and commemorates its invention of the jet card concept, which has revolutionized the private aviation industry and transformed the way individuals access private air travel.

Sentient Jet, a leading private aviation company and inventor of the jet card category today announced a multi-year partnership with renowned chef Bobby Flay. This will be the 8th year Sentient Jet has partnered with Chef Flay.

Leading private aviation company and inventor of the jet card category, Sentient Jet launches its highly anticipated 2024 Exclusive Benefits Guide, providing Jet Card Owners increased opportunities to maximize their membership with Sentient Jet with 12 new partners. As Sentient Jet celebrates its legacy of loyalty and commitment, the updated benefits guide reaffirms the brand’s unwavering dedication to enhancing the travel experience for Jet Card owners. In its eleventh edition, the new benefits guide builds on the value that Sentient Jet already offers and incorporates more partnerships to meet Card Owners where they are spending today.

Sentient Jet, leading private aviation company and inventor of the jet card category, continues to prove its strong commitment to sustainability through consistency and transparency. The company launched its emissions-neutral sustainability program in 2021, whereby all flights are offset by 300% at no cost to Card Owners, and since then, has offset over 1,339,235 metric tons of CO2 - the largest amount ever achieved by a jet card provider.

Sentient Jet, leading private aviation company and inventor of the jet card category, has once again proven its strong commitment to sustainability as the first private aviation company to offer a calculated total consumer footprint and offset at no additional cost to card owners. Now with its own innovative tracking software, all Sentient Jet card owners will be able to track their carbon footprint and emission offset records via their post-flight invoices available on Sentient’s Card Owner Site, and coming to Mobile App users next month. This forward-looking sustainability initiative is necessary in furthering the industry as travelers prioritize brands and companies with effective sustainability plans.

Leading private aviation company and inventor of the jet card category, Sentient Jet launches its new 2023 Exclusive Benefits Guide for Jet Card Owners created with the understanding that a private flight is just one part of a client’s journey. Marking its tenth edition, the new Exclusive Benefits Guide highlights offerings available from a wide collection of strategic partner brands that align with Sentient Jet’s core tenets of exceptional service, safety, innovation, and sustainability development, underscoring the brand’s commitment to be a more thoughtful way to fly.

Sentient Jet, a Directional Aviation company and category innovator, is set to surpass its notable 2021 sustainability efforts of offsetting one of, if not the highest amount of emissions of any private aviation company with the first half of 2022 on the rise. As a multi-million-dollar annual investment at no cost to its card owners, Sentient Jet’s strong commitment to sustainability continues to set a new industry standard while offering a more thoughtful way to fly.

Sentient Jet, inventor of the private jet card and an industry pioneer, announces the company’s newest digital innovation: automated text-to-book, further simplifying the digital transaction process and providing its card owners a more thoughtful way to fly. With this digital advancement, card owners have quoting and booking capabilities via text, alleviating the need for human contact entirely. With user-authenticated, automated, Artificial Intelligence-like interaction, internal and external users can quote and book a flight in less than 60 seconds. This automation removes significant downtime from the booking process and continues to show how Sentient Jet systematizes both interactions and workflow to progress as an innovator and leader in the digital aviation space. It’s also a significant bridge to Sentient Jet’s proprietary workflow and booking systems.

Sentient Jet, a Directional Aviation company, pioneer in private aviation, and passionate supporter of the thoroughbred racing community, is proud to be back for its 7th year as a corporate partner of the Kentucky Derby®, Kentucky Oaks®, and Churchill Downs®, teaming with American Thoroughbred racehorses Epicenter and Echo Zulu.

Sentient Jet, a Directional Aviation company, has prioritized its commitment to the environment and impact by instituting sustainability initiatives that have resulted in record breaking emission reductions within the industry. The progressive industry leader and category innovator, which has emerged to become a travel utility for their card owners, has had a transformative year having achieved the largest emissions offset by any private aviation company in 2021. Through its partnership with 4AIR, the first and only rating system focused on comprehensive sustainability in private aviation, Sentient Jet will continue to set new industry standards and offer its card owners a more thoughtful way to fly.

Sentient Jet, a Directional Aviation company, is building on the international expansion it started in May with new offerings and initiatives to meet anticipated demand from Jet Card Owners as the world becomes vaccinated, various country borders unlock, and consumers look forward to traveling again.

Sentient Jet, a Directional Aviation company, today announces its international expansion with the launch of a new Transatlantic Program that offers Jet Card owners fixed one-way rates with guaranteed availability to Europe this summer. Inspired by Sentient Jet’s tagline, “a more thoughtful way to fly,” the new Transatlantic Program was designed in response to travel trends, client needs, and the ongoing shift of private aviation from a lifestyle amenity to a utility.

Sentient Jet, a Directional Aviation company, pioneer in private aviation, and passionate supporter of the thoroughbred racing community is proud to be back for its 6th year as a corporate partner of the Kentucky Derby® and Churchill Downs®, partnering with American Thoroughbred racehorses Midnight Bourbon and Hidden Stash.