PrimeAudience Launches on Index Marketplace to Connect Advertisers With Increased Addressability and Premium Supply
PrimeAudience, the global custom audience provider, today announces its partnership with Index Exchange Inc (Index), one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels.
Generative AI More Important to Marketers Following Google's Decision Not to Fully Deprecate Third-party Cookies
59% of US marketers state that Generative AI will be more important following Google’s announcement that it will no longer remove all third-party cookies from browsers, reveals a new study from PrimeAudience. In addition, a significant 9 in 10 marketers plan to increase their marketing spend on Generative AI next year by at least 5%, with over half planning to boost budgets by 16%.
RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox
Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers.
