Your Loyalty Program Is Your Insurance Policy: Redeeming Loyalty Program Members Are 4X More Likely to Repeat Purchase When Consumer Confidence Slumps
Loyalty program members are nearly three times more loyal when consumer confidence drops. New research from leading loyalty platform LoyaltyLion shows that engaged members are an ecommerce brand’s most valuable asset during uncertain times.
Loyalty shines this Black Friday Cyber Monday: LoyaltyLion data shows shoppers prioritize points, rewards, and lasting connections
The Black Friday Cyber Monday (BFCM) 2024 shopping period has reaffirmed its place as a vital moment for brands to engage with their customers. Data from LoyaltyLion shows that loyalty programs saw significant increases in participation, with more members joining, more points earned, and more rewards redeemed than at other times of the year. For brands, sales periods like BFCM represent a critical opportunity to strengthen relationships with customers and drive long-term loyalty.
