Articles from Impossible Foods

Impossible Foods announced today that Peter McGuinness has decided to depart as Chief Executive Officer, following nearly four years of leading the company. McGuinness’s responsibilities will be handled by Impossible’s three-member executive leadership team:

Today, NSF and Impossible Foods announced that Impossible Beef and Impossible Burger are designated as NSF Certified for Sport® – a first for any plant-based meat or fresh food product in the certification program’s history.

Today at Natural Products Expo West, Impossible Foods unveiled Impossible® Steak Bites: the first steak product from the plant-based meat pioneer, packing meaty, delicious flavor and high-quality protein into juicy, pre-cooked bites.

Today at HLTH 2024 and in advance of Diabetes Awareness Month beginning next week, Impossible Foods announced that its leanest, most protein-packed beef from plants yet, Impossible™ Lite Beef, satisfies the guidelines set by the American Diabetes Association®’s (ADA) Better Choices for Life Program.

Starting this month, Impossible Foods is rolling out a suite of new retail products designed to make it more convenient for families to enjoy delicious, nutrient dense meat from plants: Impossible™ Disney The Lion King Chicken Nuggets, Impossible™ Meal Makers and Impossible™ Corn Dogs.

On Tuesday, August 13, Impossible Foods will open its first in-person foodservice concept in Chicago, Illinois: Impossible™ Quality Meats.

Under the banner of its new brand identity, Impossible Foods is further staking its claim in the meat aisle with the launch of a new, massive marketing campaign targeting meat-eating consumers looking for better meat options – from plants.

This month, Impossible Foods is bringing its fan-favorite Impossible™ Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.

On Earth Day, Impossible Foods offered a first look at the new Impossible Ranch. The first-of-its-kind ranch represents a long-term commitment from Impossible to transition a traditional cattle ranch to “make meat the new way” – from plants. Located in South Carolina on 70 acres of farmland, the project involves rescuing cattle and repurposing the land to grow the same crops used to make Impossible’s award-winning, better-for-the-planet meat from plants.

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

Impossible Foods announced today the appointment of two world-class executives to its leadership team to help the company expand and evolve in a pivotal year for the plant-based industry.

On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dogs – available for one day only in New York City.

Today, Impossible Foods’ protein-packed Impossible™ Beef Lite received certification from the American Heart Association’s Heart-Check Food Certification Program. Following a rigorous review process, Beef Lite is now among a cohort of products that meet the American Heart Association’s robust, science-based nutrition criteria for heart-healthy2 foods.

Today, California-based Impossible Foods doubled-down on its industry-leading plant-based beef portfolio with its boldest burger yet: Introducing the Impossible™ Indulgent Burger — a new, more premium version of the original Impossible™ Burger patty with a recipe that’s juicier, meatier and all-around more indulgent.

Impossible Foods announced today the addition of two seasoned executives to its leadership team to oversee several critical business functions.

Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products.

Today, California-based Impossible Foods expanded its industry-leading plant-based meat portfolio with a leaner version of its flagship Impossible™ Beef product: Impossible™ Beef Lite.

California-based Impossible Foods today announced the expansion of its crispy, juicy chicken line with three new products: Impossible™ Spicy Chicken Nuggets, Impossible™ Spicy Chicken Patties, and Impossible™ Chicken Tenders — all made from plants.

California-based Impossible Foods today announced that it has hired top consumer goods industry leader Sherene Jagla as its first Chief Demand Officer. Jagla will join the food and climate company this month to bring its sales, marketing, insights and product development teams into one integrated function under her leadership as it prepares for its next phase of growth.

Today, Impossible Foods announced Noel Clarke as the company’s new Senior Vice President of International, charged with leading Impossible’s international strategy and sales team to build growth and drive demand across its non-domestic markets. Clarke joins the company this month after more than 10 years at Unilever.

California-based Impossible Foods today announced that award-winning creative and marketing veteran Leslie Sims will be its new Chief Marketing and Creative Officer in a newly created leadership role. Sims will officially join the food and climate company on Jan. 1, 2023 from Deloitte Digital, where she built a modern, multidisciplinary demand marketing engine in her role as U.S. Chief Creative Officer of Deloitte Digital.

California-based Impossible Foods, the fastest-growing plant-based meat company in the U.S., launched its latest food concept in the frozen aisle this week with a new lineup of single-serve frozen entrees: Impossible™ Bowls — delicious plant-based meals ready in minutes.

California-based Impossible Foods, the fastest-growing plant-based meat company in the U.S., is making its European debut in the United Kingdom this week with the launch of two of its latest products — Impossible “Chicken” Nuggets™ Made From Plants and Impossible Sausage Patties™ Made From Plants.

California-based Impossible Foods announced today that it has secured approximately $500 million in its latest funding round, led by existing investor Mirae Asset Global Investments with participation from other existing Impossible Foods investors.

Today, California-based Impossible Foods is debuting Impossible Meatballs Made From Plants, the company’s third new retail product in four months, as it continues to expand its presence on grocery store shelves.

California-based Impossible Foods has arrived in Australia and New Zealand, marking the company’s third and fourth international market launches in 14 months. Impossible Foods’ flagship product, Impossible™ Beef Made From Plants (known as Impossible™ Burger in other markets), is now available on the menus of top chefs in Auckland, New Zealand, the greater Sydney area, and nationwide across Australia at Grill’d — Australia’s leading national burger brand.

California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible™ Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill.

Today, Impossible Foods announced the commercial launch of Impossible Pork Made From Plants, available in restaurants in Hong Kong starting on Oct. 4 and in Singapore later this fall. Chef David Chang will debut Impossible Pork at his famed Momofuku Ssäm Bar at Pier 17 in New York City beginning tomorrow.

Today, Impossible Foods announced the launch of its newest product – Impossible Chicken Nuggets Made From Plants – marking a major milestone in consumers’ preference for plant-based products.

Impossible Foods today announced that Impossible Sausage Made From Plants is launching in retail stores for the first time in a ground sausage form. Available in two flavors - Savory and Spicy - Impossible Sausage will be rolling out in Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, and Heinen’s and many more retailers across the country.

Impossible Foods announced today two additions to its leadership team as it prepares for rapid growth. The company has appointed exceptional new talent in both human resources and finance.

Impossible Foods announced today that it has secured Child Nutrition Labels (CN Labels) for its Impossible Burger products, clearing a hurdle towards widely entering the K-12 market in fall 2021.

Starting this week, Impossible Foods’ flagship product is rolling out at Lidl’s 145 locations across the United States, as both companies continue major expansion efforts in recent years. Lidl will be the largest discount grocer to offer Impossible Foods’ products.

Impossible Foods announced today the hiring of former Apple creative leader Steve Turner as Chief Experience Officer.