Articles from Flourish

Platform Now Offers RILAs, FIAs, VAs, and Income Riders; Adds Additional Carrier Partners to Further Empower Advisors with More Comprehensive Client Solutions

Strategic Acquisition Brings Mortgage and Liability Optimization Capabilities to Flourish's Leading WealthTech Platform, Helping Independent Advisors Better Compete with Wirehouses and Banks Through Holistic Service Offering

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash Through Salesforce as well as Practifi, Salentica Elements, and XLR8 Integrations

Recognized as Category Leaders by Financial Planning and Investment Advisory Community 

Two-person Households Now Eligible to Receive up to $16M in FDIC Insurance Through Flourish Program Banks

CRM Integration Enables Streamlined Features for RIAs to Access Clients’ Held-Away Cash

Two-Person Households Now Eligible to Receive up to $10M in FDIC Insurance Through its Program Banks

Carson Group to Bring Held-Away Cash Solution to its Advisors

Milestones Underscored by New Product Developments, Additional Banks Joining Program Banks, and Advisor Usability Enhancements

RIA Wealthtech Integration Simplifies Advisor Experience to Access Clients’ Assets in Salesforce App

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash Through XLR8 Integration

Corebridge RIA-specific MYGA Now Available through RIA Fintech Platform

Enhanced Partnership Allows Advisors to Model Cash Holdings and Send Invites Directly from eMoney

Improved Efficiencies for Advisors to Access Clients’ Held-Away Cash, Annuities

New Product Launch, Additional Flourish Cash Features, and Expanded FDIC Coverage Helped Drive Additional RIA Adoption

Advisors Acknowledge Responsibility for Cash Advice, with Only 5% Offering Solutions or Discussing it with Clients

Financial Advisors Across Focus RIAs to Benefit from Bringing Clients’ Held-Away Cash into Orbit

Leading CIOs of Multi-Billion Dollar RIAs join Financial Planning’s WealthTech Reporter for Conversation on the Role of Cash on December 5

Two-person Households Now Eligible to Receive up to $20M in FDIC Insurance Through Flourish Program Banks

Flourish Annuities Eliminates RIA Pain Points Including Commissions, RIA Licensing Requirements, and Administrative Complications

Award Recognizes Innovation in Technology for RIAs and Wealth Managers

Two-person Households Now Eligible to Receive up to $12M in FDIC Insurance Through Its Program Banks

New York, May 09, 2023 (GLOBE NEWSWIRE) -- Flourish, a platform which provides innovative access to financial products that help registered investment advisors (RIAs) secure their clients’ financial futures, today announced completion of its System and Organization Controls 2 (SOC 2®) Type 2 examination. Receipt of a SOC 2 Type 2 report validates the company’s commitment to data security and confidentiality and is evidence that controls were properly implemented and continuously functioned as expected throughout the period under review.  The receipt of the report upon completion of the examination serves as independent verification that Flourish satisfies or exceeds the exacting security measures and industry standards relevant to security, availability, and confidentiality defined by the American Institute of Certified Public Accountants (AICPA).   “Flourish is committed to the safety and security of our clients' assets and personal information, and we believe in going above and beyond in the realm of risk management. Completing the SOC 2 Type 2 examination–widely considered one of the most challenging examinations in the field–is a part of our commitment to maintaining the highest level of security standards,” said Max Lane, Flourish CEO. “By demonstrating our ability to implement and maintain effective controls for sensitive information, we can confidently assure our advisors and clients that their trust in Flourish is well-placed.” In April 2022, Flourish completed its SOC 2 Type 1 audit and immediately and voluntarily pursued the next level of examination. The SOC 2 Type 2 examination was conducted by KPMG LLP, an independent “Big 4” third-party accounting and audit firm, from December 1, 2021 through December 31, 2022. Flourish received its report on Monday, May 1, 2023. More information about the certification is available on the Flourish Web site: https://info.flourish.com/flourish-completes-soc-2-type-2-examination.  The certification is inclusive of the Flourish Platform and its products, Flourish Cash, its cash management offering, and Flourish Crypto, its cryptocurrency investing offering. Flourish Cash is offered by Flourish Financial LLC, a FINRA-member Broker-Dealer, while Flourish Crypto is offered through Flourish Digital Assets and Paxos Trust Company, a NYDFS trust company and qualified custodian. The company plans to continue to participate in annual examinations to maintain active SOC 2 Type 2 reports.  About FlourishFlourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform supports more than $2 billion in assets under custody and is used by more than 550 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly owned by MassMutual. For more information, visit www.flourish.com.  Forward Looking StatementsThis press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.Flourish is an online platform through which investors can access financial services and products. The services and products offered through Flourish are provided by different entities and are subject to different terms, investor protections and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC (Paxos), a New York limited purpose trust company regulated by the New York Department of Financial Services that provides cryptocurrency custody and execution services for the Flourish Crypto accounts, and Flourish Digital Assets LLC (Flourish Digital Assets), which is registered in New York as a commodity broker-dealer and provides website and other technology services and support for Flourish Crypto accounts. Flourish Financial LLC and Flourish Digital Assets LLC are affiliates, but are not affiliates of Paxos. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information regarding each service and product. © 2023 Flourish. All rights reserved.

New Features, Expanded FDIC Coverage, Added Integrations, and More Drive RIA Adoption

New Features, Expanded FDIC Coverage, Added Integrations, and More Drive RIA Adoption

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash

Helping RIAs Meet Growing Client Demand for Access to Crypto

Certification Reinforces Fintech Platform for RIAs Commitment to Data Security and Privacy