Recent Articles from Get News

China New Energy Group Company (OTC: CNER ) commercializes new technologies and innovations that deliver scalable, clean energy solutions. CNER empowers agriculture, industry and remote operations with carbon-negative power, on-site waste processing and resilient energy infrastructure through capital investments in modular waste-to-energy technologies.

Tacoma, WA - Just as his life begins to fall apart, Ben Davidson finds unexpected hope in the form of a glowing, mystical angel in The Color of Dreams, the stirring new novel by Michael Zajaczkowski, releasing May 1, 2025. Set against the richly atmospheric backdrop of the late 1980s Pacific Northwest, this inspirational work of metaphysical fiction follows one man’s path to rediscovering his purpose, reigniting his family’s love, and rebuilding a long-lost dream.

Backed by a team of skilled professionals and a long-standing commitment to quality workmanship, Arc Angel Electric brings beyond technical expertise to Bluffton. The company is focused on providing consistent, dependable service while embracing innovations in energy use, backup power, and system upgrades. As homeowners continue to adopt smart technologies and prepare for weather-related outages, the need for experienced electricians in the region is more vital than ever.

From historic homes to modern builds, Lyons Contracting has tailored its approach to meet the diverse roofing needs of the region. This dedication to quality workmanship and an honest business ethic has allowed the company to build lasting relationships with homeowners and property managers across the area.

Edinburg, TX - May 1, 2025 - Yi Dentistry, a trusted leader in modern dental care, invites patients across Edinburg and Donna, TX to discover a new standard of personalized, gentle dentistry. From preventive care to advanced cosmetic treatments, Yi Dentistry is dedicated to helping every patient maintain a healthy, confident smile.

Rock Hill, SC - May 1, 2025 - Homeowners and businesses in Rock Hill, South Carolina, now have a trusted new partner for their water heater needs. Hot Water Heater Repair Rock Hill is proud to announce its official launch, bringing professional, reliable, and affordable hot water heater repair services to the local community.

Known for using industry-leading techniques and products, Saela Pest Control addresses a wide range of pest concerns, including insects, rodents, and seasonal infestations. The team is trained to evaluate each property’s specific needs and implement targeted treatments to ensure long-term protection.

First Choice Chiropractic LLC now features advanced imaging and assessment tools, including digital radiography and surface electromyography (sEMG), to pinpoint biomechanical imbalances and areas of dysfunction. These diagnostics inform customized care plans that blend spinal adjustments, soft-tissue mobilization, and rehabilitative exercises.

Built on years of technical expertise and local knowledge, Prime Heating & Cooling continues to adapt to the region’s climate demands with advanced diagnostics, reliable maintenance, and professional installations. Whether responding to mid-winter furnace issues or high summer cooling system failures, the team is fully equipped to handle urgent and routine HVAC concerns consistently and carefully.

Gainesboro, TN - April 30, 2025 - Flex-Safe USA, a leading provider of portable safety solutions, is helping construction companies enhance site safety and compliance with its line of high-visibility barricades. Designed for durability, visibility, and ease-of-use, Flex-Safe® barricades minimize risks on active job sites by defining work zones, directing traffic, and preventing unauthorized access to hazardous areas.

Those who have recently received a notice from PSCC and wondered, “Who is this?” or questioned the legitimacy—such as searching terms like “PSCC Scam Letter”—are not alone. In today’s climate, skepticism is understandable, and the organization welcomes the opportunity to provide clarity.

San Diego, CA - Apr 30, 2025 - Meal Prep Sunday, founded by fitness trainers and experts, has officially expanded its personalized meal prep service across Southern California—giving millions access to a science-backed, fitness expert-formulated, all-in-one system designed to help them reach their fitness goals.

Naperville, IL - April 30, 2025 - Food lovers in Naperville have a delicious new destination to savor: Habibi Shawarma’s, the latest culinary gem serving up authentic Middle Eastern shawarma with unmatched flavor and tradition. Conveniently located in the heart of Naperville, Habibi Shawarma’s offers a rich taste experience rooted in time-honored recipes and the highest-quality ingredients.

Reputation Pros, a premier online reputation management firm, has been named the best reputation management company by Life & Style Magazine , earning top honors in their latest industry ranking of trusted reputation services. This distinction reflects the firm’s consistent success in helping entrepreneurs, executives, and public figures control and elevate their online narratives.

NEW YORK - April 30, 2025 - Jena Kingsley, comedian and social commentator, today announced the release of her new book, “Darcy Dates” on Amazon.com. “Darcy Dates” is written as a diary, which is incredibly funny and unfiltered. The book is based on the popular 2010 blog and will be well received by the same audience that appreciates single girl characters who date, like HBO’s Carrie Bradshaw.

Dear Narcissist: A Bold, No-Nonsense Guide to Breaking Free from Narcissists and Reclaiming Your Power is now an Amazon bestseller after its launch party on April 29th, 2025.

SAN FRANCISCO, CA - While artificial intelligence is transforming education and career preparation, one essential human skill is quietly eroding: the ability to communicate effectively in person. According to Wendell Tull, M.Ed.—former staffing manager at NVIDIA, Slack, and NASA’s Jet Propulsion Laboratory—young adults are enteringinterviews unprepared to connect, express themselves, or present their strengths clearly.

Andrew Draayer, a respected entrepreneur, real estate investor, and philanthropist, is the subject of a new professional feature article. The candid Q&A explores Draayer’s journey from humble beginnings in a military household to his success in door-to-door sales, real estate investing, and community giving.

Kukoo Creative continues to raise the bar in the competitive UK design scene by offering a rare blend of professionalism, artistic clarity, and deep collaboration. Known for their sleek, memorable logos and striking, user-friendly websites, Kukoo’s team takes a refreshing approach that values simplicity, personality, and handcrafted authenticity. With a strong emphasis on client satisfaction, Kukoo has rapidly gained recognition as one of the most popular logo design companies serving UK businesses.

Arizona’s premier renovation specialist, Luxe Construction, continues to set an unparalleled standard in the world of high-end home transformations. Known for flawless craftsmanship and a meticulous approach to detail, the company is redefining the expectations of Kitchen Remodeling, Bathroom Remodeling, and full-scale Luxury Home Remodeling across the Phoenix area.

AI Ease has quickly become a popular platform for simple and high-quality AI tools that make digital creativity easier. Whether you're enhancing a photo, creating a headshot, generating stunning AI art images from text prompts, or turning images into dynamic videos, AI Ease offers an easy-to-use interface with advanced AI to give professional results with just a few clicks.

Deep Roots is unlocking its peak performance potential by proactively addressing the foundational elements of workplace health in Bentonville. Moving beyond reactive treatment, the established chiropractic center is implementing preventative care strategies within local businesses to cultivate a healthier and more robust workforce. They provide ergonomic assessments, and wellness workshops, and promote musculoskeletal health to mitigate the incidence of work-related injuries and illnesses. This approach signifies Deep Roots Chiropractic's dedication to empowering employees to achieve optimal physical well-being contributing to increased productivity and reduced healthcare costs for Bentonville businesses.

Indianapolis, IN - April 30, 2025 - Fortress Capital Advisors, a leading wealth advisory firm, is bringing sophisticated, tax-saving financial strategies traditionally reserved for ultra-high-net-worth individuals to high-income retirees and business owners. Through proactive, compliant, and advanced planning, the firm empowers clients to minimize lifetime taxes, optimize wealth transfers, and secure financial stability.

Chesterfield, UK - According to new research commissioned by Age Care Bathrooms and conducted by YouGov, half of UK adults aged 50 and over say they experienced difficulty affording heating over the past winter.

ONOV8 LLC FZ is proud to announce that it has been officially certified as compliant with the ISO 27001:2022 standard for Information Security Management Systems (ISMS). This internationally recognized certification demonstrates ONOV8’s unwavering commitment to data security, risk management, and operational excellence.

Aerial photo of Mountainside Canaan campus in Canaan, CT with detox, residential, extended care, PHP, outpatient services and more

NRx Pharmaceuticals, Inc. (Nasdaq: NRXP ) is a clinical-stage biopharmaceutical company developing therapeutics based on its NMDA platform for the treatment of central nervous system disorders, specifically suicidal bipolar depression, chronic pain and PTSD. NRXP is developing NRX-101, an FDA-designated investigational Breakthrough Therapy for suicidal treatment-resistant bipolar depression and chronic pain

SOUEAST Motor marked a historic milestone with the inaugural Global EASE DAY 2025, held in Shanghai from April 21 to 25. This groundbreaking event, centered on the theme “EASE YOUR LIFE,” transcended an auto showcase and a bold declaration of the brand´s commitment to pioneering a global movement toward EASE urban lifestyle. By blending cultural resonance, technology innovation, and immersive experiences, SOUEAST solidified its vision of redefining urban mobility as a harmonious blend of stylish, comfort and warm-tech.

During the Global EASE DAY, SOUEAST shared a bold new vision for the future of urban life, revealing its updated multi-energy power strategy and hybrid innovation. Framed around the brand's philosophy of "Ease Your Life," the announcement showcased how technology will continue to support SOUEAST´s mission to enable more youth around the world to have an EASE urban mobility experience.

Moscow, Russia - A panel pitching on "Investment in Technologies" took place at the National Centre "Russia" as part of the Open Dialogue "Future of the World. New Platform for Global Growth." Following the event, the presentation by Naila Mehrabova, a member of the Supervisory Board of Azersun Holding (Azerbaijan), was particularly noted.

The clinic, known for its patient-centered approach, has enhanced its treatment programs with updated diagnostic tools and a broader range of personalized therapies. This development aims to improve outcomes for patients dealing with complex spinal and joint issues that traditional care may overlook.

Portland, Maine - April 30, 2025 - Katie Thibodeau, a well-established and trusted real estate professional based in Portland, Maine, is proud to announce the expansion of her services to support clients throughout the entire state. Known for her dedication, market knowledge, and client-first approach, Katie has made all the strategic adjustments necessary to elevate the quality and reach of the service she provides.

As power systems increasingly become the “second engine” of RV life, LiTime introduces a dual flagship launch of its Xtra-Mini and Slim lithium iron phosphate (LiFePO4) batteries, initiating a bold energy revolution for RV and outdoor users worldwide.

April 30, 2025 - Miami, FL - Ferny’s Painters today announced the expansion of its comprehensive home improvement services, showcasing a commitment to exceptional craftsmanship, innovative techniques, and personalized project management. Drawing on years of hands-on experience, the company’s recent launches include advanced finishing options that combine durability with aesthetic appeal for residences throughout Miami’s vibrant communities.

April 30, 2025 - Victor Pro Painters, a trusted name in the professional painting industry, is pleased to announce the expansion of its service offerings to include specialized interior painting and skilled carpenter solutions. Known for delivering exceptional quality and craftsmanship, the company continues to elevate spaces across residential and commercial settings with a meticulous and customer-focused approach.

MARIETTA, GA - Joshua Tree Service, a trusted leader in arboriculture, proudly announces the achievement of ISA Board Certified Master Arborist status, the highest credential awarded by the International Society of Arboriculture (ISA). This milestone solidifies the company’s commitment to delivering expert tree care services across Marietta, GA, and surrounding communities.

Black Banx today announced a first-quarter 2025 profit before tax of USD 1.6 billion, more than doubling the USD 639 million reported in Q1 2024. The Group also posted record quarterly revenues of USD 4.3 billion, driven by sustained client growth, higher platform activity, and further operational efficiencies powered by artificial intelligence.

London, UK - IBE Consultancy, based in London (UK), KSA Strategy, headquartered in Athens (Greece), and Global Efficiency Consulting Solutions – GECS, located in Denver (USA), are delighted to officially announce their merger to form a new and dynamic entity: Up& Consulting .

Pallet Trucks UK is thrilled to announce the launch of its newest brand. The TRITON series offers a heavy-duty line of pallet trucks designed to serve the end-to-end needs of individuals and enterprises alike.

With the rapid popularization of AI technology, the global pharmaceutical industry is entering a crucial stage of digital transformation. Today, Tencent Healthcare has launched Next Generation Engagement Suite R4.0 (NGES R4.0) to help global pharmaceutical multinationals leverage cutting-edge AI technology for their operations and expansion into the Chinese market.

Dubai's tourism and real estate sectors have always moved with energy, elegance, and ambition—and 2025 is proving to be no different. This year, one of the standout trends captivating the market is the surge in short-term vacation rentals. With growing global travel, changing guest expectations, and visionary urban planning, Dubai's short-term rental boom is reshaping how people experience the city.

By optimizing FLUX-dev—a state-of-the-art text-to-image and image-to-image model—on DataCrunch’s NVIDIA B200 infrastructure, WaveSpeedAI ’s proprietary inference framework delivers ultra-low latency and cost-efficiency. Enterprises can now generate high-quality images at unprecedented speeds, slashing API response times and reducing costs by up to 60% per image.

Pawfect House, a fast-growing U.S.-based brand founded in 2021, has established itself as a leading name in the personalized gift industry. Specializing in print-on-demand products, the company transforms cherished memories into meaningful keepsakes that stand the test of time. With a loyal customer base exceeding one million, Pawfect House continues to make a global impact by delivering thoughtful and high-quality gifts.

Cycurion, Inc. (Nasdaq: CYCU ) is a tech-enabled cybersecurity firm that serves some of the most complex government agencies and corporations in the world including Fortune 100 and 500 Companies. Founded by internet pioneer Emmit McHenry — who directly oversaw the first internet protocols and the creation of .com domains — CYCU brings an unparalleled blend of vision, technology, and experience to every project. More than just an MSSP or strategic advisor, CYCU is a full-service security partner capable of guiding any organization through the modern cyber threat landscape.

Rachel S. Lee, the founder of GetFeatured.com, continues to make significant strides in the public relations industry by helping businesses achieve notable visibility and credibility through expertly crafted press releases. With a career spanning over a decade in digital marketing and public relations, Rachel has become synonymous with effective and strategic communication solutions that cater to a diverse client base.

SOUEAST hosted its first International Business Annual Conference at the Grand Halls in Shanghai, marking a pivotal moment since the brand renewal. The conference united hundreds of distributors from different countries worldwide. Under the theme "EASE YOUR LIFE," where SOUEAST unveiled its global strategy featuring the mode of integrating localized production with coordination worldwide.

STOCKROOM, the leading online destination for stylish and affordable furniture in Hong Kong, today announced the launch of its latest collection. Dedicated to bringing high-quality pieces directly to consumers at exceptional value, STOCKROOM sources furniture from the best global manufacturers. This new collection expands their already diverse offering, featuring contemporary designs across multiple categories. Customers in Hong Kong can now explore an even wider selection of furniture options that combine aesthetic appeal with durability and practicality, perfect for enhancing modern living spaces, including specialized items like TV cabinets and designer pieces, all available through their convenient online platform designed for effortless browsing and purchasing from the comfort of home.

On April 28, 2025, the Handover Ceremony for the Donation of Ergonomic Chairs to Improve Teachers' Working Environment in Tanzania was grandly held in Zanzibar, under the joint initiative of United Nations Educational, Scientific and Cultural Organization (UNESCO) and Shenzhen Sihoo Intelligent Furniture Co., Ltd. (Sihoo). On the occasion of the 61st anniversary of the establishment of diplomatic relations between China and Tanzania, this event was carried out with the theme of "Decent Work and Economic Growth" among the United Nations (UN) Sustainable Development Goals (SDGs). At the ceremony, hundreds of sets of ergonomic chairs and related supplies worth over USD 100,000 were donated to teachers in the Mainland and Zanzibar, Tanzania, in an effort to alleviate the local structural shortage crisis among teachers through a better the working environment of basic education workers and to promote educational equity and regional sustainability. The ceremony was attended by the representative of UNESCO in Tanzania, leaders of relevant government agencies in Zanzibar, Li Qianghua, Consul General of the Chinese Consulate General in Zanzibar, Luo Huiping, Chairman of Sihoo, and Chen Zhuo, Sihoo's General Manager for the Asia-Pacific, Africa, and Latin America regions, among others.

Maroubra, Sydney, Australia - April 30, 2025 - In a world where traditional definitions of success are constantly being challenged, Ale Lasas stands out as a transformational leader who has redefined her own path — shifting from a high-powered corporate career to building an internationally recognized Soul-Led Business rooted in Conscious Leadership, Emotional Healing, and Spiritual Awakening.

The 3D Urology and Prostate Clinics are pleased to announce significant developments and continued success in their unique approach to treating prostate diseases. Leveraging advanced diagnostic and therapeutic techniques, the clinics specialize in providing highly targeted and effective treatments for conditions such as prostatitis, benign prostatic hyperplasia (BPH), and certain stages of prostate cancer. This specialized methodology aims to address the root causes of these conditions with precision, reducing systemic side effects often associated with conventional therapies. The clinics' commitment to innovation and patient-focused care positions them as a leading institution for individuals seeking alternative and effective solutions for complex prostate health issues. Their approach integrates detailed 3D imaging for accurate diagnosis and targeted delivery of therapeutic agents, ensuring treatment is concentrated directly on the affected areas within the prostate.

The China Sanya Fashion Consumption Industry Promotion Conference and the 2025 Sanya International Wedding Fashion Week Press Conference, hosted by the Sanya Municipal Bureau of Commerce, was successfully held in Milan, Italy on April 28.

MIGU Adaptogen Bio-tech Co., Ltd., a professional factory specializing in the identification, development, and production of fungus and botanical extracts since 2002, is pleased to highlight its premium range of Reishi mushroom products. Certified by stringent standards including cGMP, ISO, HACCP, Kosher, Halal, and Organic, MIGU is dedicated to providing the market with extracts of exceptional purity and advanced quality. With owned organic planted bases in ShannXi and JiangSu provinces and a state-of-the-art R&D lab equipped with advanced testing instruments like HPLC, UV, UPLC, and more, MIGU ensures the safety, efficacy, and consistency of its products from cultivation to extraction, setting a high benchmark in the adaptogen industry and building on decades of expertise in this specialized field.

Home service contractors are tired of empty promises and cookie-cutter marketing plans — and Local Legends, a leading home service digital marketing agency, is answering the call. Built by a contractor for contractors, Local Legends is redefining digital marketing with a results-first, omnichannel approach designed specifically around the needs of home service businesses.

Risen Pharma, a clinical stage biotech company focusing on developing treatments that address mechanisms of therapeutic resistance, today announced poster presentations on two therapeutic candidates: (1) RP04340, a potent and orally available PROTAC compound targeting KRAS G12C/D/V mutants in cancers, and (2) RP05129, a small-molecule inhibitor of ADAR1 for cancer immunotherapy, at the American Association for Cancer Research (AACR) Annual Meeting 2025.

PKM Financial Services, a nationally recognized financial services firm focused on helping businesses and individuals achieve long-term financial success, is leading a transformative shift. The company’s performance-based lending model moves away from traditional credit-focused evaluations, delivering fast, flexible, and inclusive financing options. It also has operations in Ocean City, Maryland, area.

Affordable Action LLC, a company with over 15 years of experience in residential and commercial painting in the St. Augustine area, is expanding its team. They have been receiving outstanding feedback from happy homeowners across Saint Augustine, and their order book is filling up fast this spring.

A key player in Thailand’s thriving tech industry, AquaOrange Software Co., Ltd., is driving digital transformation, enabling business success through comprehensive IT support, network, hardware rentals, and cutting-edge software solutions tailored to meet the evolving needs of modern enterprises.

The United States is currently facing a significant shortage of mental health care workers. This shortage includes clinical social workers, who are instrumental in addressing the needs of individuals, families and communities and advocating for social and economic justice. The increasing demand for mental health services — driven by rising rates of mental health issues, substance use disorders, and the lingering effects of the COVID-19 pandemic — has exacerbated this crisis.

As construction, renovation, and cleanup projects surge across the landscape, efficient debris removal at the project site has become a top priority for homeowners and businesses. Dumpster Rental Houston Titans stands out as a leading dumpster rental in Houston, offering convenient and affordable solutions tailored to diverse project needs.

The Chesapeake Foot and Ankle Institute, a leading North Virginia podiatry clinic specializing in foot and ankle care for all ages, is proud to announce the release of a new educational report aimed at helping parents understand Sever’s disease—a common cause of heel pain in growing children.

EUGENE, OREGON - APRIL 30, 2025 - Absolute Laser MD is jumping into spring with several exciting offers on some of their most in-demand skin services. As the warmer months approach and more people are looking to wear shorts, bikinis, and shirts, Absolute Laser MD is helping its clients in and around Eugene, Oregon, achieve the summer-ready skin they’re craving.

Los Angeles, CA - United Builders California, a leader in residential and commercial renovations throughout Southern California, is proud to announce the official launch of its comprehensive Bathroom Remodeling service line. With a commitment to quality craftsmanship, innovative design, and customer satisfaction, United Builders California is poised to transform outdated or inefficient bathrooms into luxurious, functional spaces tailored to each homeowner’s needs.

Naperville, IL - Located conveniently at 955 W 75th St, Naperville, IL 60565, Naperville Fresh Market is proud to redefine the way the community shops for fresh groceries, specialty foods, and household essentials. For anyone searching for a reliable supermarket in Naperville, Naperville Fresh Market offers a unique blend of quality, variety, and customer care that sets it apart.

Fairfield, NJ - April 30, 2025 - Ned’s Home, a one-stop shop for exterior home services, has been named on the USA Today Top Workplaces 2025 list.

Orlando, Florida - Family Home Care of Central Florida, a trusted provider of in-home care services, proudly announces its ongoing dedication to delivering high-quality home care assistance in Orlando, Florida. The organization is steadfastly committed to helping families care for their loved ones and ensures a seamless and compassionate home care experience tailored to each client's unique needs.

Rising duo Late Stage Crush pours emotion and vivid storytelling into their music, favoring honest, heartfelt lyrics over flashy and elaborate production. Launched in 2023, this fully independent project is a true labor of love and is a self-written, self-directed effort that keeps its sound genuine and deeply personal. By holding tight to creative control, they deliver music that stays unfiltered and authentic, a quality that has become their signature.

Step into the vibrant world of Dam Yankee, a weekly podcast hosted by Emmy Award-winning journalist and NL Times founder Zack Newmark, where artists, performers, and creators share the spotlight. From comedy sensation Russell Howard to jazz legend Wynton Marsalis (pictured above), the show delivers lively conversations with big names and rising stars alike, showcasing concerts, comedy gigs, book tours, theater, films, and more. Dam Yankee provides a look into the Netherlands’ buzzing cultural hub, inviting listeners to explore its rich entertainment scene.

April 30, 2025 - Englewood, CO - Pest issues are a common concern for homeowners and businesses alike. Saela Pest Control understands the urgency of dealing with pests and offers comprehensive solutions tailored to meet each property's unique needs. Their skilled technicians are well-equipped to handle everything from routine pest control to complex infestations, ensuring that homes and businesses are safe and pest-free.

Saela Pest Control understands the stress and inconvenience caused by unwanted pests. Their team of professionals offers customized pest control plans designed to address a wide range of everyday issues. With years of experience and the latest pest control technology, Saela Pest Control has established a reputation for thorough inspections and comprehensive treatments that effectively eliminate pests and prevent future infestations.

Residents and business owners searching for reliable Pest Control Near Me now have access to comprehensive service options tailored to meet the unique challenges of the North Texas environment. From common nuisances like ants and spiders to more serious infestations involving rodents or termites, Saela Pest Control delivers targeted treatments designed to resolve issues quickly and effectively.

HILLSBOROUGH TOWNSHIP, NJ - The center’s growing offerings are grounded in a variety of time-honored and modern modalities, carefully curated to support relaxation, rejuvenation, and energetic balance. These member-only sessions are designed to encourage optimal alignment of the body’s energetic systems without invasive procedures or chemical intervention.

Pest problems can cause significant stress and damage if not dealt with promptly and properly. Saela Pest Control understands this and offers tailored pest management strategies to effectively address various pest issues, from ants and rodents to termites. The company’s expert technicians utilize the latest tools and methods to solve pest problems quickly and efficiently.

Seoul, South Korea - SOOP announced on Wednesday, April 30 (KST), that it is launching a brand advertising campaign with global esports company T1 Entertainment & Sports (hereafter T1).

In response to the growing demand for reliable and effective pest control, Saela Pest Control offers services tailored to meet the needs of Plano residents. The company’s comprehensive approach combines advanced techniques and eco-friendly solutions, ensuring the highest standard of pest management. Whether dealing with seasonal pests or more persistent infestations, Saela Pest Control’s expert team is equipped to handle any situation.

Arch City Steel & Alloy, Inc. operates as a specialty distributor serving critical industries that depend on high-performance metal components. The St. Louis-based firm has carved out a reputation for stocking hard-to-find alloys and providing technical guidance on material selection across numerous sectors. From power generation facilities to aerospace manufacturers, clients turn to Arch City when standard suppliers fall short on specialized requirements. Their decades-long presence in the metals industry has established them as go-to experts for challenging applications where material quality directly impacts operational safety and equipment longevity.