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Why Papa John's (PZZA) Shares Are Trading Lower Today

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What Happened?

Shares of fast-food pizza chain Papa John’s (NASDAQ:PZZA) fell 5.8% in the afternoon session after a report alleging a potential buyout abruptly vanished from a news website, fueling skepticism about its authenticity. The stock had soared nearly 19% during the previous trading session after a publication, ABC Money UK, claimed that TriArtisan Capital Advisors was leading a group to purchase the pizza chain. However, the article was removed from the website, triggering a selloff. A source familiar with Papa John's later told Bloomberg News there were no ongoing discussions with TriArtisan, directly contradicting the initial report that had sparked the rally. The incident was described by one outlet as a potential market manipulation scheme using fake news.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Papa John's? Access our full analysis report here.

What Is The Market Telling Us

Papa John’s shares are very volatile and have had 29 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 18 days ago when the stock gained 4.4% on the news that a key inflation report came in cooler than anticipated, fueling optimism for potential interest rate cuts. The September Consumer Price Index (CPI) indicated a 3.0% year-over-year increase, just below the 3.1% forecast, with a monthly rise of 0.3% also below estimates. Investors viewed this data as a strong signal that inflationary pressures are subsiding. This development has increased speculation that the Federal Reserve may have more room to implement interest rate cuts in the near future. Easing monetary policy typically lowers borrowing costs for companies and can make stocks more attractive, which explains the broad-based rally across Wall Street.

Papa John's is down 2.5% since the beginning of the year, and at $42.18 per share, it is trading 23.7% below its 52-week high of $55.31 from October 2025. Investors who bought $1,000 worth of Papa John’s shares 5 years ago would now be looking at an investment worth $505.09.

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