Marcos Macchione is a Brazilian tax lawyer and entrepreneur based in Abu Dhabi.
-- Marcos Macchione has showcased how his knowledge of Brazilian retail expertise has helped him enter the global market and establish a reputation as a "connector of markets," where he bridged law, retail operations, and cross-border expansion strategies to help a host of Brazilian brands reach worldwide operations.
Marcos Macchione is a Brazilian tax lawyer and entrepreneur based in Abu Dhabi. He founded Neto Cavalcante Sociedade de Advogados, which advises over 270 brands and 20,000+ stores, which makes nearly 20% of Brazil’s shopping mall retail market.
Marcos described this impressive reach as a reflection of over two decades of consistent results and trusted relationships with key players in the sector.
Macchione also launched LatamRetail, a company established in Dubai that has launched four Brazilian brands in the UAE and Saudi Arabia, generating over $25 million in annual revenue.
Explaining how his strategy operates and turns from plans to sustainable action, Mr. Macchione said it all starts with brand analysis to determine if the client has global potential.
"We dive into your brand's DNA," the lawyer stated, saying that this step involves an in-depth evaluation of the brand's market positioning and strengths, while gaining an understanding of the audience, goals, and readiness to expand.
To successfully tap into retail networks and global partners, the Macchione team will proceed to identify the top markets for their clients by accessing platforms, buyers, and visibility.
"We study global trends and demand," Marcos stated, adding that the team will map the exact regions that fit the client brand's story, while considering culture, pricing, and lifestyle. The ultimate goal is to select high-potential retail destinations.
Then, the team will tailor a retail strategy that can secure and sustain international growth. This includes defining the go-to-market roadmap and choosing between digital, physical, and hybrid approaches, all based on the brand's nature.
Marcos and his employees will fully plan all logistics, operations, and branding steps to set realistic goals and have easy-to-check and follow KPIs and performance metrics.
The final step is guiding the brand through execution while offering the team all the soft skills required.
"In plain terms, we coach your team for global readiness. Focus on leadership, communication, and service. Train for cultural sensitivity and agility. Build a high-performance retail culture," Macchione said, adding that clients can expect support for negotiations every step of the way.
"The future of retail belongs to those who understand that a brand has no zip code. Once the structure is in place, the world becomes your market," Macchione stated, adding that "borderless retail isn't just about exporting products — it's about exporting culture, positioning, and brand experience with consistency."
Anyone interested can book a free call through Marcos' official website and discuss potential collaboration. The platform also allows users to subscribe to Macchione’s newsletter for regular insights and helpful content via email.
Focusing on this decision to launch LatamRetail in Dubai, UAE, Macchione said he saw potential to make a strategic bridge between Brazil and the Middle East, with a clear focus on launching and managing fully owned retail operations abroad.
So far, LatamRetail has successfully established four Brazilian brands in the UAE and Saudi Arabia, two of the region’s most sophisticated and competitive consumer markets. These international operations now generate over $25 million in annual revenue, proving the global appeal of Brazilian fashion and lifestyle when guided by the right strategy.
When it comes to his work at the NCSA, which has offices in São Paulo and Rio de Janeiro, Marcos advises major retail groups, primarily ones that operate in shopping centers. This dynamic yet highly regulated environment requires his position to blend deep legal expertise with a pragmatic business approach and requires solving complex challenges related to compliance, commercial contracts, and growth strategies.
"Today, going global is a matter of vision, not scale,” Marcos concluded. “With the right legal structure, branding, and logistics, even independent brands can compete internationally."
More information about Marcos Macchione is available on the official website.
Contact Info:
Name: Marcos Macchione
Email: Send Email
Organization: Marcos Macchione
Website: https://www.marcosmacchione.com
Release ID: 89158847
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