SYDNEY, AUSTRALIA – HERO SHOT Photography, an Australian studio known for its focus on professional headshots and business portraiture, has relocated its Sydney operations to Petersham in the city’s Inner West. The move supports the company’s ongoing commitment to providing consistent, high-quality corporate photography in response to changes in workplace culture and digital branding needs.
Previously based in Annandale, HERO SHOT’s new studio is located along Parramatta Road in Petersham, a suburb experiencing significant commercial and creative development. The new facility includes a purpose-built photography space with expanded capacity for portrait and branding sessions. The location was selected to improve accessibility for clients throughout Greater Sydney and to accommodate increasing demand for both in-studio and mobile photography services.
Founded in 2014, HERO SHOT Photography has developed a client base ranging from individual professionals and executives to large businesses and nonprofit organizations. The studio offers a range of visual services, including corporate headshots, team portraits, personal branding imagery, and workplace photography. Its operating model includes both on-site corporate sessions and in-studio appointments, with services designed to adapt to each client’s branding and professional context.
The relocation to Petersham reflects not only operational considerations but also broader shifts in the way professional photography is integrated into business communications. With digital platforms now central to hiring, networking, and client outreach, there is growing demand for professional imagery that aligns with personal and corporate identity. High-quality portraits are increasingly viewed as essential assets for professional profiles, team directories, and internal communication tools.
“Petersham provides a balance of accessibility and creative energy,” said Sammer Affridi, founder and lead photographer at HERO SHOT Photography. “The new space supports our team’s workflow and gives clients a better environment for visual storytelling. Our work has always been about more than just the photo. It’s about presenting people in the best possible light, both literally and professionally.”
The new studio features updated lighting systems, multiple backdrop options, and configurable shooting areas that allow for efficient transitions between individual and group sessions. It also offers enhanced privacy and scheduling flexibility, supporting professionals who may need tailored sessions within business hours or outside typical appointment windows.
The Inner West, including Petersham and surrounding suburbs, has become a growing hub for design, creative, and technology-oriented businesses. With increasing numbers of service providers, co-working spaces, and media studios moving into the area, the suburb has evolved into a destination for professionals seeking both accessibility and a creative working environment.
HERO SHOT Photography continues to operate on a multi-city basis, with teams also based in Melbourne and Brisbane. The company provides coordinated services for organizations requiring consistent photography across regional offices, and offers consultation services to ensure visual assets align with broader brand standards.
In addition to serving corporate clients, HERO SHOT works with professionals across a range of industries including law, finance, education, healthcare, government, and consultancy. The studio’s services are used for applications such as LinkedIn profiles, speaker bios, marketing collateral, internal communications, and recruitment materials.
Appointments at the new Petersham location are now open and available by booking through HERO SHOT’s official website. Services include pre-shoot consultations, guided photography sessions, and retouching of selected images. The studio continues to accommodate both individual professionals and full corporate teams, offering scalable solutions for companies of varying sizes.
The studio’s move is part of an ongoing commitment to meeting the evolving needs of professionals who recognize the importance of consistent, brand-aligned photography in both public and internal communications.
About HERO SHOT Photography
HERO SHOT Photography is an Australian photography studio established in Sydney in 2014. The company specializes in corporate headshots, executive portraits, team photography, personal branding, and workplace imagery. With studios in Sydney, Melbourne, and Brisbane, HERO SHOT serves clients across sectors including technology, legal, healthcare, education, and nonprofit. The studio is known for its consultative approach, high technical standards, and focus on contemporary professional imagery.
Media Contact
Name
HERO SHOT
Contact name
Sammer Affridi
Contact phone
61 421 048 722
Contact address
428a Parramatta Rd
City
Petersham
State
NSW
Zip
2049
Country
Australia
Url
https://heroshotphotography.com/