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Audio Advice Sees 21% Revenue Lift After Migrating to Shopify Plus with Netalico

via Business Wire

Netalico, a certified Shopify Plus Partner, has successfully migrated Audio Advice from Magento to Shopify Plus, delivering performance improvements that exceeded industry averages. The migration enhanced site speed, streamlined operations, and drove double-digit gains in revenue, orders, and conversions.

Performance Highlights

Following its move to Shopify Plus, Audio Advice achieved significant year-over-year gains:

  • 21% increase in overall revenue, in line with typical 10–25% growth seen for enterprise platform migrations.
  • 28% increase in total orders, reflecting improved customer engagement.
  • 47% increase in conversion rate, above the 10–40% lift many retailers experience post-migration.
  • 154% increase in direct traffic conversion rate since launch, highlighting improved performance for returning visitors.
  • 8% increase in organic search sessions and 3% more active users, demonstrating enhanced visibility and engagement.

These metrics set the stage for record post-launch performance, including a best-ever November at $1.99 million in revenue and a 15% year-over-year lift over Black Friday Cyber Monday weekend.

Streamlining Operations

The migration unlocked new efficiencies for Audio Advice’s marketing team. What once required developer support can now be handled directly by their team, allowing them to update pages instantly. This streamlined process has reduced bottlenecks and sped up campaign launches, giving the team greater agility and control.

“We’ve worked with Audio Advice for years and saw how their team was constrained by technical bottlenecks,” said Mark William Lewis, founder and CEO of Netalico. “Shopify Plus gives them the agility to respond quickly to opportunities and deliver a better customer experience.”

Jonathan Stephens, Chief Revenue Officer at Audio Advice, agreed: “Netalico's guidance throughout the migration was exceptional—they understood our unique needs as an audio retailer and built custom solutions that speak directly to our customers. The performance improvements have exceeded our expectations, with load times dramatically reduced and conversion rates climbing. This partnership has positioned us for sustained growth in a competitive market.”

A Modern Commerce Foundation

As more retailers seek to reduce technical complexity and maintenance costs, migrating to Shopify Plus offers a modern, scalable foundation for growth. For Audio Advice, the move has delivered both the performance gains and operational agility needed to thrive in a competitive eCommerce landscape.

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"Netalico's guidance throughout the migration was exceptional—they understood our unique needs as an audio retailer and built custom solutions that speak directly to our customers. The performance improvements have exceeded our expectations..."

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