Awin Initiative Recovers $250 Million in Revenue for Brands
Affiliate marketing platform Awin launched the Conversion Protection Initiative (CPI) in 2025 to address one of the industry’s most persistent challenges: inaccurate tracking and misattributed sales impacting performance across the affiliate ecosystem. Since its introduction, the initiative has helped customers recover more than $250 million in total revenue – seeing a 150% increase in just under two months. This significant milestone signals both the uncaptured value within the industry as well as the rising demand from brands for more accountability and accurate tracking systems.
Awin and Birl Partner to Transform Resale Into a Scalable Growth Engine for Brands
Global affiliate marketing platform Awin has announced a strategic partnership with award-winning resale solution Birl to help retail brands in fashion, sports and more embrace resale as a key driver of both sustainability and growth.
Awin Brings Its Affiliate Platform to Mexico, Connecting Brands With New Audiences
Global affiliate marketing platform Awin today announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.
Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
